Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
A successful content strategy is like a bank account, where each post is a deposit or withdrawal. Brands often focus on withdrawals, asking for actions without providing value first. To enhance engagement and conversions make sure your account balance stays positive.
Self-promotion is a challenge for many women. Here are 7 simple things you can do right now on LinkedIn to help you get more comfortable with promoting yourself.
The good, the great, and the WTH (which were kind of awesome) ads of Super Bowl LX 2026
The pitfalls of chasing trends on platforms like Reddit for brand visibility. Initially seen as a shortcut for AI visibility, Reddit's value declined as saturation grew. Here's what to do instead.
Google's AI summaries have been launched for all Gmail users, transforming email marketing strategies. With AI summarizing emails, brands need to prioritize clarity and directness in their messages. Follow the new playbook to navigate this change!
Marketing Predictions for 2026
When Meta first launched its smart glasses, it went big: Chris Pratt, Chris Hemsworth, Kris Jenner in a Super Bowl commercial. Big names with broad appeal on a huge platform. The campaign was slick, fun, and designed to make people think: “Huh, smart glasses. Neat.” But they switched it up for their latest campaign. Instead of …
Continue reading "Meta just upped their marketing game with Doja Cat and Teyana Taylor"
This bad ad creative from Bio-Oil coupled with an excellent media/targeting play makes it a brilliant BOTF strategy.
Sora2 is an AI video-generation app by OpenAI that transforms text prompts or photos into short videos. It features a social platform aspect, similar to TikTok, allowing for user-made “cameos.” While its technology is impressive, concerns about deepfake creation and misuse exist. Brands can leverage Sora2 to streamline content production efficiently.
Most companies get discouraged when their business posts don't perform... so they neglect their LinkedIn business pages. That's the wrong way of looking at it! Yes, these pages don’t get nearly the same organic reach as personal profiles. But that doesn’t mean they don’t matter. Think of your business page as a mini version of …
Continue reading "The True Objective of a LinkedIn Business Page"
When No Frills (a Canadian discount grocery chain) launched an album called Haulin’ State of Mind a few years ago, it blew my mind. A supermarket… with a hip-hop album? Five years later, it’s still living rent-free in my brain. And it’s worth revisiting (ICYMI) because the strategy is just as smart today as it was then. …
Continue reading "How No Frills Leaned Into Weird Marketing And Won"
Loyalty programs have come a long way from punch cards and coupon codes. For brands, these programs help drive repeat business, but they are also a goldmine of first-party data which are vital for brands thanks to the on-again-off-again death of third-party cookies. But what makes a loyalty program worth joining and staying loyal to? A recent study …
Instagram recently broke down when and how to use each of its tools... and where they fit in the buyer’s journey. I’m also reading it as quiet confirmation of how the algorithm currently favours each format. Nothing earth-shattering, but it’s a good nudge to get more intentional with your content mix. Looking to reach new …
Continue reading "Quick and simple guide for your Instagram strategy"
Generative AI tools like ChatGPT, Claude, and Perplexity are changing how consumers research and make purchase decisions. If your content isn’t surfacing there, it’s kind of like it's not surfacing at all. Here’s how to start showing up in AI responses!
Run this 60-minute DIY marketing audit to quickly identify what’s not working in your website, content, and messaging. No fluff. Just actionable steps.
Should your brand be on Bluesky? Learn who it's for, how to join, and simple strategies to grow your presence on this rising social platform.
Google I/O 2025 announcements and what they mean for marketers and brands
The way brands communicate has never been more scrutinized. Every person with a phone and a data plan has a platform. And they’re not shy about using it when brands get it wrong. I've written about this extensively here (Adidas), here (Bumble and Apple), here (Google), here (Nike), and here. Huge brands with smart teams, …
From a recent AMA: With organic traffic down significantly, do company pages still matter on LinkedIn? I breakdown the best LinkedIn strategy for a solopreneur.
We often hear that consumers are laser-focused on price, but it turns out that is only part of the story. According to a recent UserTesting survey of 4,000 consumers across the U.S., Australia, and the U.K., more than two-thirds are willing to pay an average of 25% more for their favourite brands. Yes, you read that right, …
I found a Coke bottle with my name on it... and it activated all the core human behaviours and biases it was supposed to.
So, what's my industry specialty? None! I'm an industry-agnostic marketer. And hiring someone like me is one of the best things you can do for your business.
I'm sharing simple marketing solutions to the most common pain points and challenges I hear from small business owners.
Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
Understanding customer decision-making involves applying psychological principles that influence their choices. Key concepts include simplifying options, emphasizing potential losses, using social proof, and framing information effectively. Ethical marketing relies on transparency and genuine value, ensuring messages resonate with customers while fostering trust and long-term relationships for a successful business.
Marketing requires careful resource allocation between DIY efforts, in-house talent, and outsourcing. Use my framework to help figure out when to manage tasks yourself, hire staff, or seek specialized help.
Many thought leaders hurt their LinkedIn visibility with common missteps. I share eight common LinkedIn mistakes, that I have made, and that you can avoid to help boost your reach.
Duolingo's marketing strategy involved "killing off" their mascot, Duo, sparking significant dialogue and engagement. This bold move utilized humor, emotional connection, and timely cultural references to generate buzz. The campaign exemplified how brands can effectively surprise audiences, enhance mascot personality, and employ humor to create memorable marketing experiences while staying true to brand identity.
LinkedIn's new comment impression counts feature changes how businesses engage, highlighting the importance of comments for visibility. Brands are encouraged to prioritize thoughtful interactions, assign commenting champions, and strategically participate in conversations. This shift toward a more community-driven approach can enhance brand awareness and engagement significantly.
Smart brands are moving away from traditional ads to stealth marketing, which feels organic and engaging. By using word-of-mouth, product placements, and influencers, companies like Apple and LiquidDeath build genuine connections at lower costs. This strategy is effective in cutting through ad saturation, making consumer interactions more meaningful.
Poppi's Super Bowl marketing campaign aimed to promote its prebiotic soda through influencer-branded vending machines but faced backlash over wastefulness and elitism. Critics highlighted environmental concerns and suggested missed opportunities for community benefit. This incident underscores the need for thoughtful, authentic, and socially responsible influencer marketing strategies amidst shifting consumer expectations.
Can you outsource your video strategy to AI? Not quite yet! But very soon, probably! Check out the tools that I've been playing around with and the promise they show.
The Super Bowl 2025 ads showcased a mix of nostalgia, humor, and celebrity appearances that often outshone the game itself. Highlights included Michelob ULTRA's "Pickleball Hustle" and Budweiser's "First Delivery," emphasizing emotional connections. These commercials demonstrate the importance of storytelling and cultural relevance in effective marketing.
I lost 8lbs this month because of chatGPT! (This may seem off topic, but bear with me.)I use AI for work everyday and I know it is capable of doing so many amazing things. I also know that most people don't even know the half of the stuff it can do! Or how to apply …
OpenAI has introduced Operator, a new AI assistant designed to handle online tasks such as travel booking and food ordering with minimal input. It navigates websites like a human, which could benefit small businesses by streamlining purchases but may disrupt marketing messages. Users should ensure websites are user-friendly for AI and maintain oversight on automated processes.
This marketing guide emphasizes simplicity over complexity. It advises against lengthy plans and suggests three practical questions to define objectives. The three-step action plan includes reviewing current positions, setting clear and measurable targets, and focusing on three key priorities each quarter to ensure effective execution.
The Supreme Court just confirmed they're upholding the TikTok ban in the U.S. The app is set to go dark south of the border as early as Sunday, and that's going to create some interesting ripples for us here in Canada. Let's break down what this means for Canadian brands and businesses: Your TikTok Ad …
Continue reading "TikTok ban is on. What does it mean for Canadian businesses?"
Meta's recent announcement about discontinuing third-party factchecking programs is sending shock waves through the industry. Rightfully so. Think of it as replacing trained security with a neighbourhood watch program - well-intentioned, but potentially risky for businesses operating in the space. What's Changed? Meta is moving from professional factcheckers to crowdsourced content moderation, positioning it as …
Continue reading "Meta’s Factchecking Changes: What Your Brand Needs to Know"
2025 marketing trends emphasize hyper-personalization, ethical practices, and voice search optimization. Brands must engage with niche micro-communities and adopt interactive content formats. Augmented reality is set to reshape eCommerce experiences, promoting creativity and connection while moving away from outdated tactics. Thriving brands will embrace these exciting changes.
Many people set ambitious marketing resolutions each January but struggle to maintain them, often leading to inconsistent posting. A more effective approach is to start small, build systems rather than rely on motivation, and focus on meaningful metrics. Consistency and planning can lead to greater success in marketing efforts.
The LinkedIn Profile Photo Coach—a simple, free tool to evaluate how well your photo works for LinkedIn and give you tips on how to improve it!
Email marketing will be changing thanks to AI. Here's how to keep up!
Everyone is talking about the Jaguar rebrand, so I feel like I need to weigh in. Whether I like it, or don't like it, is irrelevant. I care about WHY they chose to do it.
The Fractional CMO model is a game changer for SME, but it's not for everyone. I break down 5 signs that a part-time senior marketing leader may not be the right fit for your business.
Data is so important in marketing, but as a small business, you don't need to track every possible marketing metric. You just need to focus on the numbers that actually tell you if you're growing and making money.
The LinkedIn Report Card: the free interactive analytics tool I developed and why B2B, B2C and Individuals should try it.
iOS 18.1 bring RCS business messaging to the masses and it's a big game changer for brands adding a new marketing channel to their strategy
Practical tips to help make your marketing budget go even further! Perfect for SME, startups, and non-profits.
Chick-fil-A's new entertainment platform will change how brands of all size approach content marketing and storytelling. I share how you can apply this strategy to grow your business and build strong relationships with your customers.
In a masterclass of marketing strategy, McDonald's has just shown us how it's done with the return of their cult favorite: the McRib. I break down this brilliant campaign and extract some valuable lessons for brands looking to create buzz around their next big launch.
Should protection of the French language come at the cost of small Quebec businesses when the majority of their audience is anglophone? My thoughts.
I used Google's NotebookLM, to analyze my LinkedIn profile, and in just a matter of minutes, this AI whipped up an entire 11-minute podcast episode about me!
AI-generated content often carries signs that scream "written by chatGPT". Recognizing these robotic tendencies and guiding the AI to avoid them, or just editing them out yourself, can help your content feel a lot more authentic and human.
I often get asked how I stay updated on what's going on in the wonderful world of marketing. I'm sharing all of my favourites marketing blogs and websites for staying on top of news and trends.
Digital marketing is on the brink of a significant transformation as Google faces two major antitrust trials in 2024. Discover the potential impacts on SEO, digital advertising, data privacy, and how businesses can prepare for a more diverse and complex marketing landscape. Learn how to stay ahead by diversifying strategies, focusing on first-party data, and adapting to emerging technologies.
Here are 16 of my favourite tips that you can steal to help you craft captions that are captivating and effective!
The viral TikTok trend that encourages consumers to be more mindful and less impulsive in their purchasing habits. Less impulse buying? Longer purchase cycles? I share some ways your marketing strategy can be adapted to this new reality.
Marketing is all about understanding people—what they want, how they think, and what motivates them to take action. That’s where behavioural psychology comes in. By tapping into the principles of how people behave, you can create marketing strategies that resonate more deeply with your audience and drive better results.
Google latest ad for its AI service is a great example of another marketing mishap that could have easily been avoided.
The Adidas X Bella Hadid controversy serves as a reminder to all brands to test their campaigns before rolling them out
Heinz Ketchup and Mustard take over the Deadpool and Wolverine trailer in this fun ad.
Customer retention is as important as, if not MORE important than, customer acquisition. Canva's subscription renewal strategy is a masterclass in retention that every SaaS company should take note of. See what they do and why it works.
I wanted to share a quick tip to help you level-up your networking skills and start connecting like a pro! it's so simple! If you are not doing this already, I guarantee you will at your next networking event. A must read for all professionals.
ToysRus used OpenAI's Sora to create a commercial. And it looks exactly as you'd expect an AI-created commercial to look like. However, I believe it was a smart move and I explain why.
A round up of the best ads to win last week at the 70th edition of the Cannes Lions.
Why e.l.f.'s marketing strategy works and what other brands can learn from it
Big changes coming to the way we view digital marketing, with Google's focus shifting away from driving mass traffic to more qualified traffic to brand environments.
Scholarship programs offer a new and creative way to connect with Gen Z by addressing their financial concerns as they begin planning for their future.
Key lessons from Red Lobster's failed promotion that can be applied to any business.
In the past week, marketing campaigns from Bumble and Apple have shown just how important it is to understand audience perceptions and the potential fallout from messages that miss the mark.
Climbing. 5 parallels to business AND the professional breakthrough it led to.
A few fun things happened in marketing this past two weeks. Swipe through to see what you may have missed!
I recently encountered an unfortunate logo redesign from a brand I admire on LinkedIn. I break down how logo fails get approved and how to avoid being the butt of all design jokes (pun intended).
A few fun things happened in marketing this past week. Swipe through to see what you may have missed! Dove says no to AI generated women in their ads. Check out the campaign below! https://youtu.be/sD-R2OzcleQ Did anything else of note happen? Drop it in the comments!
LinkedIn is a powerful platform for companies, especially B2Bs, looking to enhance their brand presence, attract top talent, engage with industry leaders and acquire potential clients.
How a friend and I launched TishTalk.co in 6 weeks
Decathlon rebrands, TikTok is likely to get banned, Sam Altman thinks marketers should just give up now... and more things you missed in marketing this week.
Us generalists need to remind ourselves of how awesome we are, so I made a new Generalist collection of notebooks
A love letter to generalists everywhere. You are amazing!
A recap of what happened in marketing the week of February 19.
Taylor's boyfriend won that game that was played last weekend. I heard it was quite a nail biter. But as you can imagine, my attention was all on the commercial breaks... and the ads did not disappoint! Here's a round up of my faves.
A recap of what happened in marketing the week of January 29.
From closing the Gut Gap to running Marathumbs, check out what happened this week in marketing!
I was messing around on Amazon and launched a line of Notebooks that are actually selling.
How I used marketing to help people say and spell my name correctly
I have dusted off my crystal ball and predicted the seven most important marketing trends that will impact businesses in 2024.
My 5 all-year resolutions for 2024 can be easily summed up as "this year I will continue to get more personal".
My approach for networking on LinkedIn, especially with people I've never met: request to meet for a brief video chat so that we get to know each other a little better before we officially connect.
Small to medium-sized companies can't afford to hire a full-time marketing executive. Many frankly also don’t have the need for one. A Fractional CMO model allows them to access the expertise of a seasoned marketing executive on a part-time basis. Is this model right for your business? Read on!
Exploring the importance of collecting customer feedback, why negative feedback should not be ignored, how to apply it to enhance your offerings, and when it's appropriate to dismiss the naysayers.
The story behind the Michelin Guide is nothing short of marketing brilliance and shows the power of content marketing, even back in the late 19th century. Here's what makes it so remarkable.
Influencer marketing, when thoughtfully incorporated into an overall marketing strategy, can be an incredibly powerful tool to help increase brand awareness, improve brand sentiment, and boost sales. Read on to see if influencer marketing is right for you and your business, and how to implement it into your growth plan.
The post describes a simple method for businesses and non-profits to create a robust content calendar using Canva and ChatGPT. It emphasizes on producing regular, diverse content for better engagement and visibility on social media platforms, and provides step-by-step guidance to generate, design, review, and schedule up to 365 unique posts in one sitting, freeing up resources for other business tasks.
Pinterest is a powerful yet often overlooked tool. Find out if Pinterest is right for your business, why you should include it in your marketing strategy and how to use it to grow your online presence, boost your brand awareness and increase revenue.
Seven common marketing mistakes that you should avoid at all costs and how to fix them to boost your brand's impact and deliver successful campaigns.
Actionable tips to help you streamline your small business' social media strategy, including a free, downloadable, interactive Social Media Checklist to keep you on track.
The pressures of delivering results, a looming deadline, a last minute change, an underperforming campaign, and a heavy workload will take their toll, often without you even noticing the impact they are having on your well-being. That's why it's crucial to make some time to take care of yourself and your needs.
Raising awareness online can help non-profit organizations reach a wider audience, gain support, and generate the resources necessary to fulfill their missions. Here are five effective ways non-profits can increase awareness to their causes and initiatives on the internet.
Marketing guru Seth Godin describes the difference between a brand and a logo (video)
5 reasons to add digital marketing to your overall marketing strategy