iOS 18.1 is here and everyone is talking about Apple Intelligence. But it includes an update that no one is talking about and it’s a game-changer for brands and marketers.
RCS Business messaging.
RCS (Rich Communication Services) is the protocol that replace SMS and it brings the ability to communicate with customers beyond just text (even promotional messages) AND launch chat bots (like in Facebook and What’sApp) natively within messages.
Why is this huge?
✨Brands can reach clients where they are: no need to download an app or go to a company’s website to interact with them.
⭐ It’s a better customer experience – you can add high-res images, carousels, and suggested replies, making conversations between your business and your customers more visual and more natural.
💪RCM Marketing is SMS marketing on steroids – seasoned marketers know that SMS marketing gets better open rates and better conversion rates than email marketing, making it a very cost effective way to drive results.
Now imagine going from simply text to visually stunning and interactive communications. Retailers, Restaurants, Airlines, even non-profits, are you excited yet??
Ok, so Android users are saying “big whoop, we’ve had this tech for a while”, and that’s true, but this update brings the technology to ALL mobile users, making it a new marketing channel that ALL brands should explore leveraging.
Are you as excited about this update as I am? Have any questions about how this can be used for your brand? Let’s chat!
Discover more from MIM Marketing
Subscribe to get the latest posts sent to your email.