Run this 60-minute DIY marketing audit to quickly identify what’s not working in your website, content, and messaging. No fluff. Just actionable steps.
The 60-Minute SMB Marketing Audit (For When You Don’t Know What’s Not Working)
Do company pages no longer matter on LinkedIn?
From a recent AMA: With organic traffic down significantly, do company pages still matter on LinkedIn? I breakdown the best LinkedIn strategy for a solopreneur.
Being an Industry-Agnostic Marketer is My Secret Weapon
So, what's my industry specialty? None! I'm an industry-agnostic marketer. And hiring someone like me is one of the best things you can do for your business.
Marketing Solutions for Common Small Business Pain Points
I'm sharing simple marketing solutions to the most common pain points and challenges I hear from small business owners.
You’re Probably Sitting on Marketing Gold and Don’t Even Know It
Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
When to DIY, When to Hire and When to Outsource Your Marketing
Marketing requires careful resource allocation between DIY efforts, in-house talent, and outsourcing. Use my framework to help figure out when to manage tasks yourself, hire staff, or seek specialized help.
A No-Nonsense Guide to Marketing Planning That Actually Works
This marketing guide emphasizes simplicity over complexity. It advises against lengthy plans and suggests three practical questions to define objectives. The three-step action plan includes reviewing current positions, setting clear and measurable targets, and focusing on three key priorities each quarter to ensure effective execution.
Why Most Marketing Resolutions Fail by February (And How to Make Yours Stick)
Many people set ambitious marketing resolutions each January but struggle to maintain them, often leading to inconsistent posting. A more effective approach is to start small, build systems rather than rely on motivation, and focus on meaningful metrics. Consistency and planning can lead to greater success in marketing efforts.
The Jaguar Rebrand, good or bad move?
Everyone is talking about the Jaguar rebrand, so I feel like I need to weigh in. Whether I like it, or don't like it, is irrelevant. I care about WHY they chose to do it.
When NOT to hire a fractional CMO (yes, I’m convincing you NOT to hire me.)
The Fractional CMO model is a game changer for SME, but it's not for everyone. I break down 5 signs that a part-time senior marketing leader may not be the right fit for your business.
7 Marketing Metrics That Actually Matter for Small Businesses
Data is so important in marketing, but as a small business, you don't need to track every possible marketing metric. You just need to focus on the numbers that actually tell you if you're growing and making money.
I Made a Free LinkedIn Analytics Tool (Here’s Why You Need It)
The LinkedIn Report Card: the free interactive analytics tool I developed and why B2B, B2C and Individuals should try it.
The iOS 18.1 Update Every Brand Should Be Excited About: RCS Business Messaging
iOS 18.1 bring RCS business messaging to the masses and it's a big game changer for brands adding a new marketing channel to their strategy
How McDonald’s Mastered the Hype Machine for the McRib’s Return
In a masterclass of marketing strategy, McDonald's has just shown us how it's done with the return of their cult favorite: the McRib. I break down this brilliant campaign and extract some valuable lessons for brands looking to create buzz around their next big launch.
“Underconsumption Core” is Trending and Your Marketing Strategy Should Adapt To It
The viral TikTok trend that encourages consumers to be more mindful and less impulsive in their purchasing habits. Less impulse buying? Longer purchase cycles? I share some ways your marketing strategy can be adapted to this new reality.
Red Lobster and the Failed Endless Shrimp Promo
Key lessons from Red Lobster's failed promotion that can be applied to any business.
Learning from Recent Marketing Misfires – The Bumble and Apple Ad Campaigns
In the past week, marketing campaigns from Bumble and Apple have shown just how important it is to understand audience perceptions and the potential fallout from messages that miss the mark.
How Rock Climbing Changed My Perspective on Business
Climbing. 5 parallels to business AND the professional breakthrough it led to.
I Believe Generalists Are Awesome, So I Put It On A Notebook
Us generalists need to remind ourselves of how awesome we are, so I made a new Generalist collection of notebooks