I’ve led numerous marketing projects in various industries, here’s an overview of some of them.
Fond d’aide de l’Ouest-de-l’Île (FDOI)
FDOI had spent 60 years supporting vulnerable residents across Montreal’s West Island but had outgrown both its brand and its physical space. As the organization prepared for a transformational expansion, it needed a stronger positioning that reflected its broader mission, engaged donors, and united the community around its future vision.
Some highlights from this project: Brand strategy, positioning, messaging architecture, visual identity, website strategy and copy, bilingual content strategy, fundraising and donor communications, case for support development, expansion campaign strategy, PR and launch planning, and long-term communications frameworks designed to support sustainable growth.
Non-Profit Food-bank, thrift-store and
Brand strategy, messaging and visual identity, promotional strategy for fundraising
Industry: nonprofit, essential needs
Press: Radio-Canada
Press: Le Grenier
FABZONE COMMUNITY WORKSHOP
FabZone was seeking to increase memberships to its community makerspace. Through a deeper analysis of the business, audience, and growth opportunities, I uncovered additional avenues for growth and developed a broader strategy focused on revenue generation, positioning, and long-term sustainability. The impact: 2x revenue in less than a year, a refreshed brand identity, and a scalable marketing framework designed to support ongoing growth.
Some highlights from this project: Growth strategy, market analysis, revenue opportunity identification, brand refresh, messaging, marketing planning, and implementation frameworks designed to enable sustainable execution by the internal team.
Non profit community makerspace
Growth strategy, brand strategy, go-to-market strategy, social media , web
Industry: nonprofit, education
SPYPOINT 2022-23 LINE UP
With a goal of increasing marketshare and brand appreciation, I led a multi-channel launch campaign for SPYPOINT’s newest cellular trail cameras in North-America and Europe. Followed by post-activation communication strategy aimed at increasing customer retention and spend.
Some highlights from this project: Packaging and retail presence, 360 multi-lingual campaign, e-commerce sales, Amazon sales, content strategy, and email, in-app and SMS communication strategy.
Smart cellular camera connected to an app and requiring a data plan
Retail, eCommerce, mobile app, SaaS
Industry: Security, hunting, tech
TVA SPORTS DIRECT
In order to appeal to a growing segment of cord-cutters and cord-nevers, I led the launch of TVA Sports’ paid streaming platform.
Some highlights from this project: Market and user research, business case development (including pricing), branding, project management, launch campaign, subscriber acquisition and retention.
Subscription-based sport streaming platform
Mobile, Web, SmartTV
Industry: Media, sports
TVA+
To maintain TVA’s leadership position in the market and increase digital revenue, I led the revamp of its free streaming platform and content strategy.
Some highlights from this project: Market and user research, persona creation, content strategy and supporting campaigns, business case development, branding.
Ad supported streaming platform offering a wide array of live and on-demand content.
Mobile, Web, SmartTV
Industry: Media, entrainment
PENNINGTONS TI VOGLIO
To support the launch of Pennigntons new premium lingerie line, I deployed a content campaign across multiple digital and traditional channels.
Some highlights from this project: Content creation, e-commerce, in-store signage.
Plus-size lingerie line launch campaign
Social, web, e-mail, direct mail
Industry: Retail, Clothing
Ask me about some of the other brands I have helped.
