FRACTIONAL MARKETING LEADERSHIP | FRACTIONAL CMO
The benefits of a CMO at a fraction of the cost!
You need an experienced, senior marketer to set the strategy, guide and help your team to execute, monitor the results and tweak operations. This is the role that can really move the needle when it comes to growth. But you either don’t have the budget to fill this role full-time OR frankly, the need.
Then the fractional CMO model is for you!
I can come on board 1-2 days a week, integrate into the team, for as long as needed to set your company on the path to success. Consider me your part-time in-house marketing director/VP/CMO, leaving plenty of budget for additional resources to help with execution.
I love this model! It allows me to accompany your business on its path to growth from strategy, through execution and beyond. Which is very rewarding for me as I continue to be invested in your success. Along the way, I guide, train, coach the internal team to take the reins of the marketing operation so I can step away when you are ready.
BUILDING GROWTH STRATEGIES OR GO-TO-MARKET PLANS
You want an easy-to-follow roadmap to success; I can give you that!
After a deep dive into your business, I build a 360 roadmap of recommended steps and initiatives to increase brand awareness, generate leads, or launch your product or service. Because I am obsessed with delivering results, I offer the option of accompanying you during the execution to make sure the plan is meeting all the goals we had set.
MARKETING TUNE-UP
Sometimes an “outsider’s” opinion can make all the difference!
Tune-up sessions are an easy way to get access to a seasoned marketer’s brain and get actionable insights, fast!
After a short prep phase, we meet for an hour one-on-one session to discuss your business. It can be reviewing a strategy, refining a campaign, bouncing around content ideas, brainstorming solutions to your marketing problems, whatever you need (marketing wise, of course). Then, I send you a recap and recording with some actionable to-dos. Easy peasy!
Limited weekly time slots are available. Schedule a 15 minute call to evaluate your needs!
MARKETING CAMPAIGN BLIND SPOTTER
The Blind Spotters are a team of marketing experts from diverse backgrounds who reviews content with an objective and neutral lens, to identify possible stereotypes, misrepresentations, and other issues related to cultural, historical, and social sensitivities that might offend or alienate specific audiences. This proactive measure can help you assess the risk the controversy poses to your brand, so you make a cleared-eyed decision about next steps.