Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
Google's AI summaries have been launched for all Gmail users, transforming email marketing strategies. With AI summarizing emails, brands need to prioritize clarity and directness in their messages. Follow the new playbook to navigate this change!
This bad ad creative from Bio-Oil coupled with an excellent media/targeting play makes it a brilliant BOTF strategy.
Instagram recently broke down when and how to use each of its tools... and where they fit in the buyer’s journey. I’m also reading it as quiet confirmation of how the algorithm currently favours each format. Nothing earth-shattering, but it’s a good nudge to get more intentional with your content mix. Looking to reach new …
Continue reading "Quick and simple guide for your Instagram strategy"
Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
Duolingo's marketing strategy involved "killing off" their mascot, Duo, sparking significant dialogue and engagement. This bold move utilized humor, emotional connection, and timely cultural references to generate buzz. The campaign exemplified how brands can effectively surprise audiences, enhance mascot personality, and employ humor to create memorable marketing experiences while staying true to brand identity.
LinkedIn's new comment impression counts feature changes how businesses engage, highlighting the importance of comments for visibility. Brands are encouraged to prioritize thoughtful interactions, assign commenting champions, and strategically participate in conversations. This shift toward a more community-driven approach can enhance brand awareness and engagement significantly.
Smart brands are moving away from traditional ads to stealth marketing, which feels organic and engaging. By using word-of-mouth, product placements, and influencers, companies like Apple and LiquidDeath build genuine connections at lower costs. This strategy is effective in cutting through ad saturation, making consumer interactions more meaningful.
Poppi's Super Bowl marketing campaign aimed to promote its prebiotic soda through influencer-branded vending machines but faced backlash over wastefulness and elitism. Critics highlighted environmental concerns and suggested missed opportunities for community benefit. This incident underscores the need for thoughtful, authentic, and socially responsible influencer marketing strategies amidst shifting consumer expectations.
The Supreme Court just confirmed they're upholding the TikTok ban in the U.S. The app is set to go dark south of the border as early as Sunday, and that's going to create some interesting ripples for us here in Canada. Let's break down what this means for Canadian brands and businesses: Your TikTok Ad …
Continue reading "TikTok ban is on. What does it mean for Canadian businesses?"
2025 marketing trends emphasize hyper-personalization, ethical practices, and voice search optimization. Brands must engage with niche micro-communities and adopt interactive content formats. Augmented reality is set to reshape eCommerce experiences, promoting creativity and connection while moving away from outdated tactics. Thriving brands will embrace these exciting changes.
Many people set ambitious marketing resolutions each January but struggle to maintain them, often leading to inconsistent posting. A more effective approach is to start small, build systems rather than rely on motivation, and focus on meaningful metrics. Consistency and planning can lead to greater success in marketing efforts.
Everyone is talking about the Jaguar rebrand, so I feel like I need to weigh in. Whether I like it, or don't like it, is irrelevant. I care about WHY they chose to do it.
The LinkedIn Report Card: the free interactive analytics tool I developed and why B2B, B2C and Individuals should try it.
iOS 18.1 bring RCS business messaging to the masses and it's a big game changer for brands adding a new marketing channel to their strategy
Chick-fil-A's new entertainment platform will change how brands of all size approach content marketing and storytelling. I share how you can apply this strategy to grow your business and build strong relationships with your customers.
In a masterclass of marketing strategy, McDonald's has just shown us how it's done with the return of their cult favorite: the McRib. I break down this brilliant campaign and extract some valuable lessons for brands looking to create buzz around their next big launch.
I used Google's NotebookLM, to analyze my LinkedIn profile, and in just a matter of minutes, this AI whipped up an entire 11-minute podcast episode about me!
Digital marketing is on the brink of a significant transformation as Google faces two major antitrust trials in 2024. Discover the potential impacts on SEO, digital advertising, data privacy, and how businesses can prepare for a more diverse and complex marketing landscape. Learn how to stay ahead by diversifying strategies, focusing on first-party data, and adapting to emerging technologies.
In the past week, marketing campaigns from Bumble and Apple have shown just how important it is to understand audience perceptions and the potential fallout from messages that miss the mark.
5 reasons to add digital marketing to your overall marketing strategy