NotebookLM – The AI tool that will blow your mind and improve your brand

I’m speechless.

I recently tried Google’s NotebookLM, and my mind is officially blown. I used it to analyze my LinkedIn profile, and in just a matter of minutes, this AI whipped up an entire 11-minute podcast episode about me! All I did was plug in the URL to my LinkedIn profile. That’s it. No other input, no tweaking, nada. And it was BANG on!

The AI created a conversation between two hosts that felt so natural, so human-like, that if I hadn’t known better, I would’ve sworn it was real people talking about me. But here’s the kicker: the depth of analysis was incredible. It didn’t just skim the surface; it dove deep into my posts, comments, articles, and even visual content on my profile.

More Than Just a Cool Party Trick

But here’s where it gets really interesting. This isn’t just a neat party trick or a way to stroke your ego. This tool has the potential to be a game-changer for how we approach branding.

Think about it: the AI is creating this content based solely on what’s available on the link you provide it. It’s essentially holding up a mirror to your online presence, showing you exactly how you’re perceived based on the information you’ve put out there.

Your Brand Litmus Test

So, here’s my challenge to you: try it out. Input the content (it can the URL to your LinkedIn profile, the link to your website, your pitch deck, your CV, anything!), use it to generate that AI podcast about yourself or your brand and then listen carefully.

Does it touch on all the points you or your brand want to be known for?

Does it accurately represent your expertise, your values, your services/products?

If it does, congratulations! Your messaging is on point. You’ve successfully crafted a cohesive online presence that clearly communicates who you are and what you’re about.

But if it doesn’t? Well, that’s your cue to start reworking your messaging. Maybe your profile isn’t highlighting your key achievements enough. Perhaps your posts aren’t focusing on the areas of expertise you want to be known for. Whatever the case, this AI-generated content gives you a clear roadmap of where you need to improve.

Why This Matters Now More Than Ever

AI becomes more and more integrated into how people search for and consume information, how these systems interpret and present the details you put out there becomes even more important. It’s not just about impressing human readers anymore; it’s about making sure your messaging is clear and consistent enough for AI to accurately represent you.

If someone asks an AI about you, your company or your industry, you want to make sure it’s pulling from the most accurate, up-to-date, and representative information possible. This tool show you exactly how AI might interpret and present your online presence.

What do you think about this tool? Have you tried it yet? I’d love to hear your experiences and thoughts in the comments below!