Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
Self-promotion is a challenge for many women. Here are 7 simple things you can do right now on LinkedIn to help you get more comfortable with promoting yourself.
Marketing Predictions for 2026
When Meta first launched its smart glasses, it went big: Chris Pratt, Chris Hemsworth, Kris Jenner in a Super Bowl commercial. Big names with broad appeal on a huge platform. The campaign was slick, fun, and designed to make people think: “Huh, smart glasses. Neat.” But they switched it up for their latest campaign. Instead of …
Continue reading "Meta just upped their marketing game with Doja Cat and Teyana Taylor"
This bad ad creative from Bio-Oil coupled with an excellent media/targeting play makes it a brilliant BOTF strategy.
Run this 60-minute DIY marketing audit to quickly identify what’s not working in your website, content, and messaging. No fluff. Just actionable steps.
Should your brand be on Bluesky? Learn who it's for, how to join, and simple strategies to grow your presence on this rising social platform.
I'm sharing simple marketing solutions to the most common pain points and challenges I hear from small business owners.
Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
Duolingo's marketing strategy involved "killing off" their mascot, Duo, sparking significant dialogue and engagement. This bold move utilized humor, emotional connection, and timely cultural references to generate buzz. The campaign exemplified how brands can effectively surprise audiences, enhance mascot personality, and employ humor to create memorable marketing experiences while staying true to brand identity.
Smart brands are moving away from traditional ads to stealth marketing, which feels organic and engaging. By using word-of-mouth, product placements, and influencers, companies like Apple and LiquidDeath build genuine connections at lower costs. This strategy is effective in cutting through ad saturation, making consumer interactions more meaningful.
Everyone is talking about the Jaguar rebrand, so I feel like I need to weigh in. Whether I like it, or don't like it, is irrelevant. I care about WHY they chose to do it.
The LinkedIn Report Card: the free interactive analytics tool I developed and why B2B, B2C and Individuals should try it.
Chick-fil-A's new entertainment platform will change how brands of all size approach content marketing and storytelling. I share how you can apply this strategy to grow your business and build strong relationships with your customers.
I used Google's NotebookLM, to analyze my LinkedIn profile, and in just a matter of minutes, this AI whipped up an entire 11-minute podcast episode about me!
The Adidas X Bella Hadid controversy serves as a reminder to all brands to test their campaigns before rolling them out
ToysRus used OpenAI's Sora to create a commercial. And it looks exactly as you'd expect an AI-created commercial to look like. However, I believe it was a smart move and I explain why.
Why e.l.f.'s marketing strategy works and what other brands can learn from it
Scholarship programs offer a new and creative way to connect with Gen Z by addressing their financial concerns as they begin planning for their future.
In the past week, marketing campaigns from Bumble and Apple have shown just how important it is to understand audience perceptions and the potential fallout from messages that miss the mark.
A few fun things happened in marketing this past two weeks. Swipe through to see what you may have missed!
I recently encountered an unfortunate logo redesign from a brand I admire on LinkedIn. I break down how logo fails get approved and how to avoid being the butt of all design jokes (pun intended).
A few fun things happened in marketing this past week. Swipe through to see what you may have missed! Dove says no to AI generated women in their ads. Check out the campaign below! https://youtu.be/sD-R2OzcleQ Did anything else of note happen? Drop it in the comments!
How a friend and I launched TishTalk.co in 6 weeks
Decathlon rebrands, TikTok is likely to get banned, Sam Altman thinks marketers should just give up now... and more things you missed in marketing this week.
A recap of what happened in marketing the week of February 19.
Taylor's boyfriend won that game that was played last weekend. I heard it was quite a nail biter. But as you can imagine, my attention was all on the commercial breaks... and the ads did not disappoint! Here's a round up of my faves.
A recap of what happened in marketing the week of January 29.
I have dusted off my crystal ball and predicted the seven most important marketing trends that will impact businesses in 2024.
The story behind the Michelin Guide is nothing short of marketing brilliance and shows the power of content marketing, even back in the late 19th century. Here's what makes it so remarkable.
Influencer marketing, when thoughtfully incorporated into an overall marketing strategy, can be an incredibly powerful tool to help increase brand awareness, improve brand sentiment, and boost sales. Read on to see if influencer marketing is right for you and your business, and how to implement it into your growth plan.
The post describes a simple method for businesses and non-profits to create a robust content calendar using Canva and ChatGPT. It emphasizes on producing regular, diverse content for better engagement and visibility on social media platforms, and provides step-by-step guidance to generate, design, review, and schedule up to 365 unique posts in one sitting, freeing up resources for other business tasks.
Pinterest is a powerful yet often overlooked tool. Find out if Pinterest is right for your business, why you should include it in your marketing strategy and how to use it to grow your online presence, boost your brand awareness and increase revenue.
Seven common marketing mistakes that you should avoid at all costs and how to fix them to boost your brand's impact and deliver successful campaigns.
Actionable tips to help you streamline your small business' social media strategy, including a free, downloadable, interactive Social Media Checklist to keep you on track.
Marketing guru Seth Godin describes the difference between a brand and a logo (video)
Taking that trip can improve your mental health AND make you better at your marketing job.