Oh dear. I’ve neglected posting my recaps on here for a few weeks. Sincerest apologies! Here’s what you may have missed this week in marketing.
Decathlon rebrands
Not a huge change, but adding a new icon (called “The Orbit”) can be useful for the brand. Though I like the look, I do question such a huge expense for such a little refresh.
TikTok Ban
TikTok is one step closer to getting banned or sold off in the US, with the bill now moving to the Senate.
And its doing everything to mobilize their loyal fans:
If I were to make a prediction TikTok would likely divest it US business than risk getting banned. Too much money on the table! Especially since….
TikTok is number one for product searcher Gen Z
A new study recently found that 32% of Gen Z shop online daily and 43% of them start their product search on TikTok, instead of turning to Google or Amazon.
AI will kill marketing agencies?
Sam Altman (CEO of OpenAI) says AGI will replace 95% of creative marketing work within 5 years. It’s a bleak look into the future of marketers everywhere.
I’ve already shared how I use AI in my day-to-day marketing tasks, and with the advancements in technology that are sure to come in the next few years, I can see this future being very possible. I’ll be spending the next 5 year figuring out how to be part of the remaining 5%.
AI, however is NOT better than KI
AI can be pretty creative, but is it more creative than KI (kid imagination)? Lunchables Dunkables bets on kid creativity in their “Powered by KI” campaign.
That’s all for this week!
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