Sora2 is an AI video-generation app by OpenAI that transforms text prompts or photos into short videos. It features a social platform aspect, similar to TikTok, allowing for user-made “cameos.” While its technology is impressive, concerns about deepfake creation and misuse exist. Brands can leverage Sora2 to streamline content production efficiently.
How to Show Up in AI Answers
Generative AI tools like ChatGPT, Claude, and Perplexity are changing how consumers research and make purchase decisions. If your content isn’t surfacing there, it’s kind of like it's not surfacing at all. Here’s how to start showing up in AI responses!
Google I/O 2025 announcements and what they mean for marketers and brands
Google I/O 2025 announcements and what they mean for marketers and brands
Top AI Tools for Video Generation: A 2025 Guide
Can you outsource your video strategy to AI? Not quite yet! But very soon, probably! Check out the tools that I've been playing around with and the promise they show.
chatGPT 201: Going Beyond the Prompt
I lost 8lbs this month because of chatGPT! (This may seem off topic, but bear with me.)I use AI for work everyday and I know it is capable of doing so many amazing things. I also know that most people don't even know the half of the stuff it can do! Or how to apply …
Operator: ChatGPT’s new AI Assistant and what it means for your business
OpenAI has introduced Operator, a new AI assistant designed to handle online tasks such as travel booking and food ordering with minimal input. It navigates websites like a human, which could benefit small businesses by streamlining purchases but may disrupt marketing messages. Users should ensure websites are user-friendly for AI and maintain oversight on automated processes.
Your Email Marketing Strategy Needs an AI Update
Email marketing will be changing thanks to AI. Here's how to keep up!
NotebookLM – The AI tool that will blow your mind and improve your brand
I used Google's NotebookLM, to analyze my LinkedIn profile, and in just a matter of minutes, this AI whipped up an entire 11-minute podcast episode about me!
Dead Giveaways Your Content Was Written by AI and How to Avoid them
AI-generated content often carries signs that scream "written by chatGPT". Recognizing these robotic tendencies and guiding the AI to avoid them, or just editing them out yourself, can help your content feel a lot more authentic and human.
Google’s Olympic Gemini Ad Upsets The Internet
Google latest ad for its AI service is a great example of another marketing mishap that could have easily been avoided.
ToysRus’ AI-generated commercial is a very bad ad but a pretty good PR strategy
ToysRus used OpenAI's Sora to create a commercial. And it looks exactly as you'd expect an AI-created commercial to look like. However, I believe it was a smart move and I explain why.