Instagram recently broke down when and how to use each of its tools… and where they fit in the buyer’s journey.
I’m also reading it as quiet confirmation of how the algorithm currently favours each format.
Nothing earth-shattering, but it’s a good nudge to get more intentional with your content mix.
Looking to reach new audiences?
Reels. No surprise there.
They now make up more than half of all time spent on the app. Plus, 61% of users say a Reels ad has pushed them to seriously consider a brand, product, or service.
But it’s also nice to see confirmation that carousels play an important role in reaching new people.
I believe they are still underused by many brands. They are great for multi-part storytelling or showing off products.
On IG and on LinkedIn.
Don’t neglect them!
Reminder re: carousels. On Instagram, use JPEG or PNG. On LinkedIn, use PDF and upload them as a document.
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