Most companies get discouraged when their business posts don’t perform… so they neglect their LinkedIn business pages.
That’s the wrong way of looking at it!
Yes, these pages don’t get nearly the same organic reach as personal profiles. But that doesn’t mean they don’t matter.
Think of your business page as a mini version of your company’s website. People land there when they’re deciding if they want to work with or for you.
If all they find are tumbleweeds and crickets (i.e. stale content and outdated information… or worse, NO information.) You’re not putting your business’ best foot forward.
At the very least, you want your LinkedIn business page to:
- Clearly show your unique selling points
- Demonstrate expertise, values, results, and company culture
- Signal “some” activity
- Represent how awesome your business really is
The goal of your business page shouldn’t be going viral.
It should be to provide information, credibility, and sign of life for when potential clients (or hires) do their recon.
Have a look at your company’s LinkedIn business page through a stranger’s eyes. Would you want to work with/for you based on it?
If you find it needs a little zhuzhuing send me a note!
There are a few quick things you can do to get it into top shape.
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