How I accidentally launched a line of notebooks

I love notebooks. There is a satisfaction I get from physically writing something down with a pen or pencil, that I just don’t get from the digital medium.

I love notebooks so much, that they have been my go-to team gift at work every year-end. I try to give notebooks that match my colleagues’ personality, an inside joke, a cute saying, a funny description, anything that will make them smile every time they reach for it. Just a little gesture to say “I appreciate having you in my work life.”

Cut to this summer. I wanted to get more hands-on experience running an Amazon business. I had overseen Amazon operations in my past roles, but I wanted to gain a more in-depth understanding of the nitty gritty, which I found I was missing. Since I learn best by doing, I decided to launch my own store, and the logical item to sell was: NOTEBOOKS. It was quick, easy and had a low entry barrier.

The notebooks are all matte black softcover with bold white writing on the front and blank lined pages inside. Super simple, just the way I like my notebooks.

I gained the knowledge I was looking for from Amazon and moved on to other things. Until… I started receiving royalty checks from Amazon. Small ones at first, and slowly the notebooks began gaining more traction.

So I added a few more.

Just for fun.

Check them out on Amazon.com or Amazon Canada and let me know your thoughts in the comments.