Chick-fil-A’s Entertainment Push Should Make Every Brand Rethink Their Content Strategy

In a move that’s turning heads in both the fast-food and entertainment industries, Chick-fil-A is launching something that could totally change how brands approach content creation. The chicken sandwich giant is launching a comprehensive, free entertainment platform called Chick-fil-A Play.

What started as rumours of a streaming service has evolved into something potentially more significant: a multi-faceted entertainment app launching November 18th that includes:

• Original animated content
• Interactive games
• E-books
• Audio series
• Cooking videos
• Family activities

This isn’t about a fast-food chain trying to compete with Netflix. It’s about a new era in brand-customer relationships.

Why This Matters for Every Brand

The New Normal of Brand Building

Adding value through content is not new, it’s been used successfully by several brands over the past 100 years. What Chick-fil-A understands—and what every brand needs to get—is that traditional advertising is no longer enough. Consumers don’t just buy products; they buy into experiences, stories, and communities. And that’s more true today, than ever before.

So Chick-fil-A:

• Recognized that customer interaction extends far beyond their physical locations
• Identified a gap in family-friendly entertainment
• Are creating content that aligns with their core values while serving a genuine customer need

What This Means for SMEs

Content creation is no longer optional. While not every business can launch a full-scale entertainment platform, every business can—and should—think like a content creator. Here’s how:

1. Start Where You Are

• Identify your unique knowledge and perspective
• Document your processes and insights
• Share your story and values

2. Focus on Value First

• Create content that solves real problems
• Build resources your customers actually need
• Think education and entertainment, not just promotion

3. Build Systematic Content Creation

• Develop a consistent content calendar
• Repurpose content across multiple formats
• Focus on quality over quantity

The key lesson from Chick-fil-A’s move isn’t about the scale of their investment—it’s about their understanding that brands must evolve beyond traditional boundaries. They’re not just selling chicken sandwiches; they’re creating experiences that extend their relationship with customers far beyond the dining room.

Action Steps for Your Brand

1. Audit Your Current Content
   • What stories are you already telling?
   • What expertise are you not sharing?
   • Where are the gaps in your industry’s content?
2. Identify Your Unique Angle
   • What makes your brand different?
   • What problems can you uniquely solve?
   • What values define your brand?
3. Start Small, Think Big
   • Begin with one content format you can excel in
   • Focus on consistency and quality
   • Build systems for scaling your content efforts

The future of brand building isn’t just about what you sell—it’s about the stories you tell, the experiences you create, and the value you provide beyond your core offering. The sooner brands embrace this reality, the better positioned they’ll be for success.

Need help crafting a content strategy that resonates with your customers? I can help!