A successful content strategy is like a bank account, where each post is a deposit or withdrawal. Brands often focus on withdrawals, asking for actions without providing value first. To enhance engagement and conversions make sure your account balance stays positive.
Chick-fil-A’s Entertainment Push Should Make Every Brand Rethink Their Content Strategy
Chick-fil-A's new entertainment platform will change how brands of all size approach content marketing and storytelling. I share how you can apply this strategy to grow your business and build strong relationships with your customers.
Learning from Recent Marketing Misfires – The Bumble and Apple Ad Campaigns
In the past week, marketing campaigns from Bumble and Apple have shown just how important it is to understand audience perceptions and the potential fallout from messages that miss the mark.

