The best ads to win a Lion at Cannes 2024

The world’s top advertisers and marketers have descended on the French Riviera last week to celebrate creativity and innovation in advertising at the 70th edition of the Cannes Lions. Here’s a round up of the best ads to win last week!

The Everyday Tactician by Xbox

The Misheard Version by Specsavers

Michael CeraVe by CeraVe

Room for Everyone by Mastercard

Recycle Me by Coca-Cola

The Last Barf Bag by Dramamine

I’ve already shared that I’m a big fan of the CeraVe spot, but these are all fantastic and worthy of the wins. Congrats to all the teams for the well deserved recognition.


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