Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
The Super Bowl 2025 ads showcased a mix of nostalgia, humor, and celebrity appearances that often outshone the game itself. Highlights included Michelob ULTRA's "Pickleball Hustle" and Budweiser's "First Delivery," emphasizing emotional connections. These commercials demonstrate the importance of storytelling and cultural relevance in effective marketing.
In a masterclass of marketing strategy, McDonald's has just shown us how it's done with the return of their cult favorite: the McRib. I break down this brilliant campaign and extract some valuable lessons for brands looking to create buzz around their next big launch.
A round up of the best ads to win last week at the 70th edition of the Cannes Lions.
Taylor's boyfriend won that game that was played last weekend. I heard it was quite a nail biter. But as you can imagine, my attention was all on the commercial breaks... and the ads did not disappoint! Here's a round up of my faves.