Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
Generative AI tools like ChatGPT, Claude, and Perplexity are changing how consumers research and make purchase decisions. If your content isn’t surfacing there, it’s kind of like it's not surfacing at all. Here’s how to start showing up in AI responses!
Google I/O 2025 announcements and what they mean for marketers and brands
Can you outsource your video strategy to AI? Not quite yet! But very soon, probably! Check out the tools that I've been playing around with and the promise they show.
2025 marketing trends emphasize hyper-personalization, ethical practices, and voice search optimization. Brands must engage with niche micro-communities and adopt interactive content formats. Augmented reality is set to reshape eCommerce experiences, promoting creativity and connection while moving away from outdated tactics. Thriving brands will embrace these exciting changes.
Email marketing will be changing thanks to AI. Here's how to keep up!
AI-generated content often carries signs that scream "written by chatGPT". Recognizing these robotic tendencies and guiding the AI to avoid them, or just editing them out yourself, can help your content feel a lot more authentic and human.
Google latest ad for its AI service is a great example of another marketing mishap that could have easily been avoided.
ToysRus used OpenAI's Sora to create a commercial. And it looks exactly as you'd expect an AI-created commercial to look like. However, I believe it was a smart move and I explain why.
Big changes coming to the way we view digital marketing, with Google's focus shifting away from driving mass traffic to more qualified traffic to brand environments.
I have dusted off my crystal ball and predicted the seven most important marketing trends that will impact businesses in 2024.
The post describes a simple method for businesses and non-profits to create a robust content calendar using Canva and ChatGPT. It emphasizes on producing regular, diverse content for better engagement and visibility on social media platforms, and provides step-by-step guidance to generate, design, review, and schedule up to 365 unique posts in one sitting, freeing up resources for other business tasks.
I have been using ChatGPT to help my clients achieve their marketing goals over the past few months, and have found it to be a powerful ally.