Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
The pitfalls of chasing trends on platforms like Reddit for brand visibility. Initially seen as a shortcut for AI visibility, Reddit's value declined as saturation grew. Here's what to do instead.
Google's AI summaries have been launched for all Gmail users, transforming email marketing strategies. With AI summarizing emails, brands need to prioritize clarity and directness in their messages. Follow the new playbook to navigate this change!
Generative AI tools like ChatGPT, Claude, and Perplexity are changing how consumers research and make purchase decisions. If your content isn’t surfacing there, it’s kind of like it's not surfacing at all. Here’s how to start showing up in AI responses!
Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
Understanding customer decision-making involves applying psychological principles that influence their choices. Key concepts include simplifying options, emphasizing potential losses, using social proof, and framing information effectively. Ethical marketing relies on transparency and genuine value, ensuring messages resonate with customers while fostering trust and long-term relationships for a successful business.
This marketing guide emphasizes simplicity over complexity. It advises against lengthy plans and suggests three practical questions to define objectives. The three-step action plan includes reviewing current positions, setting clear and measurable targets, and focusing on three key priorities each quarter to ensure effective execution.
2025 marketing trends emphasize hyper-personalization, ethical practices, and voice search optimization. Brands must engage with niche micro-communities and adopt interactive content formats. Augmented reality is set to reshape eCommerce experiences, promoting creativity and connection while moving away from outdated tactics. Thriving brands will embrace these exciting changes.
Many people set ambitious marketing resolutions each January but struggle to maintain them, often leading to inconsistent posting. A more effective approach is to start small, build systems rather than rely on motivation, and focus on meaningful metrics. Consistency and planning can lead to greater success in marketing efforts.