Discover how to unearth hidden marketing opportunities in your existing campaigns. Stop wasting valuable assets and transform one-time wins into multi-channel success stories. This guide reveals how breaking down silos between marketing teams helps maximize ROI and amplify your brand's reach through holistic content repurposing, cross-functional planning, and strategic content distribution. Perfect for marketing professionals looking to extract maximum value from current efforts without increasing budget.
ToysRus’ AI-generated commercial is a very bad ad but a pretty good PR strategy
ToysRus used OpenAI's Sora to create a commercial. And it looks exactly as you'd expect an AI-created commercial to look like. However, I believe it was a smart move and I explain why.

