The way brands communicate has never been more scrutinized. Every person with a phone and a data plan has a platform. And they’re not shy about using it when brands get it wrong. I've written about this extensively here (Adidas), here (Bumble and Apple), here (Google), here (Nike), and here. Huge brands with smart teams, …
Google’s Olympic Gemini Ad Upsets The Internet
Google latest ad for its AI service is a great example of another marketing mishap that could have easily been avoided.
Adidas X Hadid Controversy, Yet Another Avoidable Marketing Mishap
The Adidas X Bella Hadid controversy serves as a reminder to all brands to test their campaigns before rolling them out

