Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
When Meta first launched its smart glasses, it went big: Chris Pratt, Chris Hemsworth, Kris Jenner in a Super Bowl commercial. Big names with broad appeal on a huge platform. The campaign was slick, fun, and designed to make people think: “Huh, smart glasses. Neat.” But they switched it up for their latest campaign. Instead of …
Continue reading "Meta just upped their marketing game with Doja Cat and Teyana Taylor"
Poppi's Super Bowl marketing campaign aimed to promote its prebiotic soda through influencer-branded vending machines but faced backlash over wastefulness and elitism. Critics highlighted environmental concerns and suggested missed opportunities for community benefit. This incident underscores the need for thoughtful, authentic, and socially responsible influencer marketing strategies amidst shifting consumer expectations.
Influencer marketing, when thoughtfully incorporated into an overall marketing strategy, can be an incredibly powerful tool to help increase brand awareness, improve brand sentiment, and boost sales. Read on to see if influencer marketing is right for you and your business, and how to implement it into your growth plan.