We often hear that consumers are laser-focused on price, but it turns out that is only part of the story. According to a recent UserTesting survey of 4,000 consumers across the U.S., Australia, and the U.K., more than two-thirds are willing to pay an average of 25% more for their favourite brands. Yes, you read that right, …
Why Customers Will Pay More for Brands They Love (And What Your Business Can Learn)
