Maya Meyouhas : Marketing Strategy Consultant en stratégie marketing
The pitfalls of chasing trends on platforms like Reddit for brand visibility. Initially seen as a shortcut for AI visibility, Reddit's value declined as saturation grew. Here's what to do instead.
Poppi's Super Bowl marketing campaign aimed to promote its prebiotic soda through influencer-branded vending machines but faced backlash over wastefulness and elitism. Critics highlighted environmental concerns and suggested missed opportunities for community benefit. This incident underscores the need for thoughtful, authentic, and socially responsible influencer marketing strategies amidst shifting consumer expectations.
Google latest ad for its AI service is a great example of another marketing mishap that could have easily been avoided.